Analyzation of Rhetorical Devices of a Food Related TED Talk

I chose to analyze the food related TED talk on Leather and meat without killing animals. The speaker, Andras Forgacs, effectively used rhetorical devices to argue his point that leathers and meat can be bio-fabricated to reduce the amount of animals being killed each year. Pathos is a main device that the speaker uses to persuade the audience in his favor. He states that animals are not just resources, they and live beings that are being killed everyday to meet our personal needs. By using this new process to make leather and meat no harms will come to the animals and they will be able to live a full life.  He also attacks the secrecy behind the slaughter factors and the abuse the animals receive. He explains that the new bio-fabrication process of using cells to create leather and meat will be in the public eye, unafraid of their opinions because there is nothing to hide. The speech is full of logos as he proves that creating the leather and meat from cells will result in humane and sustainable process. While he knows that it will be difficult for people to adjust to eating meat that is fabricated by cells, he pushes for the creation of level to be the gateway of the new process. Even when he first heard of the idea he believed it was insane, but if human tissues and organs can be created from cells, we should be able to do the same with animals. He also shows the point that with this process man can control the properties of the leather. Such properties include the thickness, the elasticity, the durability, and the transparency of the leather. The final point in his argument gave the most reason for attempting the new idea. He provided examples of leather fresh from the lab. He provides proof to his audience that an idea that they might view as insane is not only possible, but has successfully been carried out. Forhacs’s use of these rhetorical devices makes his argument extremely effective. The audience’s emotions cause them to want to provide an alternative process to prevent the unnecessary deaths of animals and stop the abuse they receive in the slaughterhouses. It is something that can be seen in full use in the future. We will look back at the old techniques and be embarrassed that we did not change our ways sooner.